10 tips to boost your local SEO ranking

Local businesses have a tremendous chance to attract nearby prospects through search. How? By employing tactics that prioritize enhancing visibility at a local level. While there are lead generation agencies in Canada available to offer local SEO solutions or services, getting started on your own is simpler than you might imagine. Digiconnekt unveils 10 Local SEO Companies in the USA & Canadathat you can implement on your own. But before we dive in, let’s understand why you should pay attention to local SEO.

Why Local SEO Is Essential for Your Business?

Local SEO focuses on optimizing your online presence to improve your business’s search visibility for specific, nearby geographic areas. To improve the chances that local customers looking for products or services you offer will stumble upon you.

• Claim Your Business Listings:

  Over time, a listing for your business is created and eventually duplicate listings accumulate. It’s important to claim all listings under your business name, remove any duplicates and ensure the remaining listings’ information is accurate and up-to-date. Finding all these listings may seem a bit daunting but there are some great tools out there that make the process very simple for anyone.

• Add Location Pages to Your Website:

  Search engines are crawling your site and finding the most comparable matches to provide as a result in the search engine results page. By having a specific landing page for each of your business locations, search engines can easily locate your listing and deliver the appropriate location to the searcher.

• Improve NAP Consistency:

  In order for search engines to serve your business as a result for the searcher, your business name, address and phone number (NAP) need to be consistent everywhere. You’ll need to be pickier than normal here; it’s not just a matter of writing your name and address. If your business name includes LLC, Co. or Inc., it needs to be included. Also pay attention to suite numbers, and how street, avenue and road are written. Be consistent. This should be based off the location information displayed on your website.

• Update All Things Google My Business:

  Every day, users across the internet rely on your business listings for the correct information. It’s extremely important for your SEO that this is easy and quick for the searcher to identify. By logging into your Google My Business (GMB) account, you can make sure your name, address and phone number are correct. You should also include a brief but informative business description, a link to your website and your hours of operation.

• Attain Reviews:

  Reviews are paramount. They are a local pack ranking factor, and they also allow your listing to stand out. If you can entice your satisfied customers to leave a Google review for you as a thank-you for a positive experience, it can go much further than almost any other local SEO tactic.

• Create Local Content:

  Creating content catered to your niche is going to make an impact on your local search rankings. Download our blog post-SEO Checklist to learn more about publishing successful content.

• Take Advantage of Google AdWords Keyword Planner:

  This is a great, FREE tool to use when it comes to establishing your local SEO keywords. It’ll help you research what keywords have the highest search volume and lowest competition and will also help you find similar terms that your local audience is searching for.

• Acquire Backlinks from Partners and Sponsorships:

  Go after the low-hanging fruit. Make a list of the businesses and organizations that you are partners with or that you sponsor. This can also include charitable or fundraising events your business has been a part of. Reach out to these points of contact and let them know how you’ve been involved with them in the past and ask them to include a link back to your website.

• Conduct Local Link Building:

  In addition to acquiring links from partners and sponsorships, it cannot be stressed enough how important link-building can be for your business. Optimize your links to the best of your ability by working to establish a relationship with local websites related to your industry. Earning links from websites with high domain authority in your local area will pack a punch when it comes to moving the needle.

• Utilize Social Media Platforms:

  Social media platforms are free, so it’s not breaking news that they can be a great way to stay in front of your audience. Google will crawl and pull search results from your social platforms, such as Facebook profiles and reviews, your business’ LinkedIn or YouTube and even your Twitter account and your recent tweets.

Conclusion

Local SEO Companies in the USA & Canada involve optimizing a business's online presence, making it particularly vital for enterprises with physical locations. Furthermore, it encompasses tangible benefits of local SEO, including increased visibility, targeted marketing, and the ability to reach a local audience effectively. By focusing on optimizing Google Business Profile listings, obtaining positive reviews, and ensuring consistent business information across various platforms, local SEO enhances a business's online reputation and trustworthiness.