What is SMO?
From its inception in the year 2006 to fast forward 2022, SMO is hitting the digital market with its necessity. SMO or Social Media Optimization primarily aims at attracting customers from any source other than search engines. Nobody can deny the power of social media, having said this it won’t be wrong to say that using the full potential of social media marketing can do wonders for your business.
SMO doesn’t only cover the technical aspect but emphasizes various marketing platforms such as Facebook marketing, Instagram marketing, LinkedIn, and much more.
How to do SMO?
To start with what Cameron Olthius wrote: “SMO tactics can drive huge amounts of people to the website and can also determine whether a startup, website, or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore.”
This brings me to the point that optimizing Social Media is the key essential. Optimization of social media not only portrays a positive image of your brand but has a direct impact on SEO as it eases the usability of the site which will automatically generate traffic.
To start with, blend your website and social media! Yes, you heard it right. Inculcate your social media links on the website and vice-versa, and allow your users to sign in through their social media profiles, this will increase the registration conversation.
Keywords play an important role. Structure your social media pages with just the right keywords and phrases such as the company name and info, keeping in mind that it doesn't give a promotional outlook.
The next key feature could be to encourage inbound links, that is to encourage more external websites to link to your content. Besides, you should also post content consistently on all your social media platforms and into existing threads and discussion forums. These exercises will maximize your external link sources.
Share quality and optimized content. Google algorithms might change continuously but the demand for quality and optimized content from users remains constant. Optimizing your posts for searches is important to increase their visibility and engagement. Here optimization covers short, descriptive titles, informative descriptions, and everything in between. These small steps will help you emerge as a leader in your domain.
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Social Media Platform for businesses?
Facebook Marketing
Facebook caters tools to businesses that want to form authentic relationships with customers. With over 2 billion users it provides an extensive platform for marketers to distribute quality content that will boost traffic to your site. Facebook marketing requires consistency but returns a great response in return.
Instagram Marketing
Figures state that 83% of users discover new products or services through this media, 74% consider them trustworthy and 78% account for them as popular. This platform runs on quality images and short-optimized videos. Taking into count the numbers, Instagram is a great way to create a network for your community by engaging, following already established people, or by including hashtags of your brand.
LinkedIn Marketing
Having your company’s page on LinkedIn increases the credibility of your brand. For companies operating only in B2B mode, LinkedIn is the platform that requires your attention. Even if your brand doesn’t have a very strong website, LinkedIn helps you connect with potential business professionals.
YouTube Marketing
Google-owned YouTube is growing exponentially by being the second-largest search engine. It has over 5 billion videos consumed every day which means even if you don’t have n number of advertising videos for your site you can still reach your audience through other people’s accounts.
Snapchat Marketing
Having a snap filter option and ‘don’t break the streak’, yes these USPs of Snapchat differentiate it from other social advertising platforms. Snapchat provides a wide spectrum for promoting marketing events and specific products.
Immediate Email Response
Is social media marketing a necessity?
Be where your customers are!!
Social media is dominant in all spheres which are directly proportional to the fact that your potential customers are available here. Social media marketing helps in:
Increasing Your Brand’s Position in Digital Market
Social media are the most efficient and cost-effective platforms for digital marketing. These platforms increase your visibility and increase client engagement. Studies state that over 91% of marketers claim a boost in their business with just the right use of social platforms. These platforms also come with the advantage of being cost-effective, which means by investing very little you get a greater return on investment.
To get started, build your social media accounts, post optimized audience-targeted content, and be consistent, this will significantly increase your brand’s recognition and will improve conversion rates.
Increasing the traffic rates
Social media provides you with the best platform for interacting with your potential customers and therefore increasing conversion rates. More interaction with your clients will help you to cater to their interests with ease. Moreover, communication also helps you win your customer's attention and convey your message. Healthy customer satisfaction helps you in building a good network and an improved traffic rate.
Besides these improving your brand loyalty or let's say building your loyal customer base is one of the most important goals of social media marketing.
Platform to advertising your product or services
One of the best places to find your customers, to find their needs, to know their wants, and directly sell your solutions to them. Social media helps you bridge the gap between the want of your potential customers and your solution.
Social media blesses you with the power of knowing exactly what are your customer's interests are by observing the activities on their profile. Besides, as a compliment research tools of social media help you analyze who your potential audience is.
By using these algorithms, once when you get a large customer audience you can use additional tools to examine other demographics of your audience.
Social Media Marketing Strategy
Social media marketing strategy helps you outline your vision and goals you want to achieve online. First of all, choose your goals that align with business objectives. Your goal should be made after doing good research on the interest of your potential audience. Your research should also incorporate a study on your competitors and current market trends. After research doing a search audit is a must as it filters the flaws in your content. Once your content is ready to set up your social media pages, find inspiration, and improve your profile.
Bingo, get started, create content, be consistent and see your engagement rate increase!
Assets for Social Media Marketing Strategy
Coming this far you are well aware that social media is the major player in promotional campaigns, but before starting you need to keep some strategies in mind. The most important of them include building your brand identity. Your brand identity is not about your logo or brand name it portrays your vision and pulls in potential customers. Build a team of experienced. A team who caters to all your needs from preparing content to posting right according to the theme, choosing thumbnails, and everything in between. Besides, these you need to track all your inputs in order to get the desired results.
Analytics and Reporting
Analyzing your strategies is very important. This gives you a detailed insight into what areas require your attention and which area does not require marketing. These analyses also give you a clear picture of your customer's choices, needs, and the scope of new customers.
Paid Media Advertising
Paid Media advertising as the name suggests promotes your content through paid ads, paid content, and posts. This is done to increase the traffic and to reach the lot that has gone unnoticed. These advertisements are a lot more planned and organized as they focus on a specific small group of people. It's undoubtedly an effective way to increase your spectrum of audience.
